Projects

Organized around the product-to-market lifecycle.

Status is explicit. Prototype means something runs here. Field system means it ran with a team. Designed means the operating model exists. Next means it is sequenced, not claimed.

Discover

• Field system

  Competitive Intelligence Engine

  Competitive knowledge becomes stale quickly and is difficult to operationalize.

  Case study

• Designed

  Customer Feedback Intelligence

  Customer feedback is fragmented across Sales, CS, support, calls, and feature requests.

  Case study

• Next

  Security Signal Intelligence

  Relevant security news, breaches, and market events are difficult for GTM teams to monitor and interpret consistently.

  Case study

Decide

• Next

  Product Prioritization Simulator

  Teams struggle to prioritize what matters when customer, competitive, and commercial signals sit in different places.

  Case study

Build

• Prototype

  Detector Coverage Atlas

  Secret-scanning tools name, categorize, detect, and verify the same credentials differently — so coverage questions stay tribal.

  Case study

Launch

• Designed

  Product Release Intelligence

  Product releases do not automatically become useful customer or field actions.

  Case study

Enable

• Designed

  Truffle Camp

  Secrets education is fragmented across docs, detector references, sales enablement, and tribal knowledge.

  Case study

Distribute

• Designed

  Partner GTM Engine

  Partners send account lists in inconsistent formats. Domain is often missing even though it is the matching key — so ownership, whitespace, and conflicts stay invisible.

  Case study

• Designed

  Account Intelligence

  AEs and SDRs have no living view of funding, leadership, hiring, stack, or news across assigned accounts — so outreach stays generic.

  Case study

• Next

  GTM Campaign Lab

  Outbound and GTM experiments are often disconnected from product and customer signals and poorly measured.

  Case study